Your Product, In Action
When you need to reach new users, secure investors, or stand out from the competition in a crowded landscape, a strong message can make all the difference.
LAI Video helps software and tech companies turn complex ideas into engaging videos that get results. We’ve partnered with AI startups, SaaS providers, and Fortune 500 brands to create campaigns that connect with the right audience and drive action.
How can we help you lead the way? Explore some of our popular services below:
Product and Software Promos
A great product only works if people understand it. Whether launching a new platform or AI tool, the right video shows what it does and how it fits into daily life.
Our team uses live action and animation to turn complex features into clear visuals. From social media to digital ads and broadcast, we tailor your message for any platform, making sure it connects with the right audience and drives action.
See how we helped Checkmarx address security vulnerabilities in open source code with its innovative software solutions.
Recruitment Campaigns
The best candidates want to experience what it’s like to be part of your company. LAI Video’s recruitment campaigns bring your workplace to life, helping top talent envision themselves on your team.
Through dynamic storytelling and real employee experiences, we showcase your culture in a way that a static job post can’t, helping you attract and hire the right people.
Watch our recruitment campaign with Amazon and AWS which helped hire and onboard a new generation of qualified Principal Engineers.
Technology Explainers
Clear communication is key to earning the trust of customers and investors. LAI Video’s explainer videos simplify your technology, making it easy for your audience to understand your product’s value.
Through animation and storytelling, we explain complex processes and show what sets your technology apart. Whether launching a product, training employees, or answering key questions, our videos deliver focused communication for your audience.
Watch our explainers with the Federation of State Medical Boards, showing how the Provider Bridge portal connects healthcare professionals with care providers in emergencies.
Digital Advertising
LAI Video’s digital advertising services help your video work smarter, using advanced targeting tools to reach engaged viewers.
From OTT and CTV to streaming audio, high-quality websites, and social media, we place your content where it matters most. Whether you’re looking to boost brand awareness, increase sales, or connect with a specific industry, our data-driven approach ensures your message reaches the right people at the right time.
We worked with DocuSign sell Government-specific solutions to federal employees.
Tech video production is the process of creating high-quality videos specifically for tech companies, software solutions, and complex technology concepts. These videos help businesses explain their products, engage customers, and stand out in a competitive industry.
Video marketing is a powerful tool for software companies to showcase their solutions, educate their target audience, and drive sales. A well-crafted video marketing plan can boost brand awareness, simplify complex tech, and help companies connect with customers on a deeper level.
Tech companies benefit from a wide range of videos, including:
- Software demonstrations – Showcasing how a product works.
- Technology explainers – Simplifying complex concepts.
- Product promos – Highlighting key features and benefits.
- Recruitment campaigns – Attracting top tech talent.
- Digital advertising videos – Targeting specific audiences online.
Video storytelling makes complex tech relatable by turning product features into compelling narratives. A strong marketing strategy leverages storytelling to engage viewers, highlight realworld applications, and create memorable brand experiences.
A successful video marketing plan should:
- Identify your target audience.
- Define key messages and goals.
- Choose the right video format (explainer, promo, recruitment, etc.).
- Use professional video production for quality video content.
- Distribute content through social media, digital ads, and other channels.
Yes! Professional video production helps break down complex software solutions into easy-tounderstand visuals. Animation, screen recordings, and expert scripting make complicated processes more accessible for customers, investors, and stakeholders.
At LAI Video, we focus on high-quality video production by combining creativity, technology, and strategy. We tailor each video to your brand, ensuring it speaks to your audience, delivers your message effectively, and achieves your marketing goals.
For software development companies, video is an essential marketing tool. It helps demonstrate software functionality, build trust with potential users, and convert leads into customers through engaging, informative content.
LAI Video specializes in technology video production with expertise in software, AI, SaaS, and enterprise solutions. Our strategic approach ensures that every video aligns with your marketing plan or marketing campaigns, engages your audience, and delivers measurable results.
Strategic Creatives Standing By
Have a question? Talk to a real expert who can help guide your next move.
Call our experts today for a custom communication solution built for you.
